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CASE STUDY

Comcast

INTEGRATING TOP AUDIO-VISUAL TECHNOLOGY FOR

MEDIA & TECH GIANT COMCAST

The Client

Media and technology giant Comcast defines its mission clearly: Comcast creates incredible technology and entertainment that connects millions of people to the moments and experiences that matter most. Between Comcast Cable and NBCUniversal, the two branches of Comcast are strong in filmed entertainment, broadcast television, cable communications, theme parks, cable networks and sports.

Comcast relocated its regional headquarters to a custom-designed space purpose-built to support Comcast’s global presence. Because of its extensive history in sports and sports broadcasting, a move to SunTrust Park, home to Major League Baseball’s Atlanta Braves, was a natural fit.

The new home to Comcast provides office and operations space for over 1,000 Comcast employees. The SunTrust Park address features nine floors of technologically advanced operations and office space, a stunning open-air ninth floor overlooking the baseball park, and open-office floor plans. Comcast’s sleek new home broadcasts its message to visitors and employees alike: crisp, clear communication is key to success in all that Comcast does.

The Challenge

Since communications is central to Comcast’s mission, the company had specific and stringent requirements for audiovisual support in its ninth-floor executive suite meeting rooms. The company needed 4K resolution, sound reinforcement, Cisco-based video conference systems, and complete customization across four flexible meeting rooms.

With four rooms configurable in different formats, support also had to be user-friendly, to minimize calls to Comcast’s IT and AV departments and to keep pace with the number of daily meetings. The pace of broadcast television, film, and entertainment meant the rooms would see multiple meetings, video conferences, interviews, and vendor presentations five days a week.

Conference Room

The Approach

Selecting Solutionz Inc. was as natural a fit for Comcast as the two companies shared a successful ongoing relationship. Comcast knew Solutionz as a local, reliable partner in AV support, enjoying the way Solutionz provides service and support. 

Comcast chose a flexible meeting room configuration for its ninth floor. Four spaces, designated A, B, C and D, can be opened to form one large conference room. Each room can be partitioned with flexible walls to form four smaller spaces.  

Solutionz selected simple, intuitive, and robust equipment to fulfill Comcast’s needs. Solutionz answered the requirements with a masterful combination of equipment, installation, programming, and product integration.

The Solution

Touch screens offer simplicity and ease of control in meeting rooms. The sleek, well-designed system incorporates every audio and visual support: 
  • Projectors
  • Video conferencing
  • Wireless microphones
  • Handheld microphones
  • Ceiling microphones
  • Ceiling speakers
  • Amplifiers
  • Digital signal processors
  • Signal switching solutions
  • Touch-panel room controls 

In addition to videoconferencing systems in each room, four new, ceiling-mounted 6000 lumen laser projectors provide primary content display. Content routed through the projectors in each room comes through Solutionz’ integrated system from several input sources: 

  • Client and guest laptops connected to HDMI wall plates.
  • Cisco SX80 codecs
  • Xfinity set top boxes

Audio solutions include: 

  • Two wireless combination systems (handheld and lavalier microphones)
  • Six ceiling microphones (beam array microphones providing outbound audio for videoconferences) 
  • 24 Ceiling speakers
  • A single-point audio DSP
To improve simplicity and ease of use, each wireless microphone system can only operate one microphone at a time, preventing feedback and cross-chatter. Pre-sets for the ceiling microphones are programmed into touch panels in Rooms A and D, providing complete flexibility across all room configurations. 

Solutionz also provided full service and maintenance of all equipment, including software upgrades, firmware updates, diagnostic tests, and annual inspections.

The Result

Because Comcast began working on this project with their in-house teams, Solutionz entered the project late in the process, when approximately 60 percent of the project was already complete. This meant the entire Solutionz team — solutions specialists, engineers, programmers, installers, technicians, and service personnel — had to understand the entire project quickly, work efficiently, and produce state-of-the-art systems for Comcast. 

Solutionz collaborated with all the other trades and the general contractor to complete the entire project, from initial planning to Comcast holding its first meeting on the ninth floor, in just five months. Solutionz demonstrated expertise and adaptability to bring Comcast’s vision to life. 

“We have had a number of large meetings that have gone well because the equipment really enhanced the meetings. Our service calls have gone down because of the simplicity of operation. It definitely saves a lot of time. The system works smoothly.”

Jason Loar, Information Technology Analyst, Comcast  
 
Video Wall
Comcast Case Study Display
Solutionz and Comcast Video Display

A 43' x 13' cube video wall is an eye-catching interactive showpiece that greets guests in the main lobby.

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